1. Mô tả công việc:
- Proposes the strategic directions of category/brand development, including portfolio management, product innovation, packaging development and brand communication in line with the strategy objectives and marketing guidelines of Company.
- Initiates and drives the brand or product extension in line with strategy and guidelines of Company.
- Achieves the preferred brand image by controlling the line communication: set commercial targets, briefing to advertising agency, evaluate creative work, and manage consistent quality, judge media plan...
- Devises promotional plans on consumer and trade/medical channel level.
- Informs Marketing Director on the status of the principle accountability based on internal and external information: market research for brand image, usage, market share...
- Keeps all marketing expenditures within the marketing budget.
- Trains and manages subordinates.
- Acts as an internal auditor.
2. Kỹ năng:
- At least 5 years experience in similar position in FMCG.
- Proactive, independent, highly committed, field validated, reasonable, goal / target / result oriented.
- Strong leadership and good team building skill.
- Good skills of planning, communication, analyzing & problem solving, negotiation, on-field coaching.
- Good command of English & computer
3. Thông tin khác:
- Only short list will be contacted.
Ứng viên quan tâm vui lòng gửi CV qua email: thangpv@kenhnhansu.com
Address: Room 1106 - 4F Building Trung Yen Urban - Trung Hoa Str - Ha Noi - Viet Nam
Email: info@kenhnhansu.com - Tel: 04 66 616 333 - 04 66 847 747 - Hotline: 012 19001080
- Proposes the strategic directions of category/brand development, including portfolio management, product innovation, packaging development and brand communication in line with the strategy objectives and marketing guidelines of Company.
- Initiates and drives the brand or product extension in line with strategy and guidelines of Company.
- Achieves the preferred brand image by controlling the line communication: set commercial targets, briefing to advertising agency, evaluate creative work, and manage consistent quality, judge media plan...
- Devises promotional plans on consumer and trade/medical channel level.
- Informs Marketing Director on the status of the principle accountability based on internal and external information: market research for brand image, usage, market share...
- Keeps all marketing expenditures within the marketing budget.
- Trains and manages subordinates.
- Acts as an internal auditor.
2. Kỹ năng:
- At least 5 years experience in similar position in FMCG.
- Proactive, independent, highly committed, field validated, reasonable, goal / target / result oriented.
- Strong leadership and good team building skill.
- Good skills of planning, communication, analyzing & problem solving, negotiation, on-field coaching.
- Good command of English & computer
3. Thông tin khác:
- Only short list will be contacted.
Ứng viên quan tâm vui lòng gửi CV qua email: thangpv@kenhnhansu.com
Address: Room 1106 - 4F Building Trung Yen Urban - Trung Hoa Str - Ha Noi - Viet Nam
Email: info@kenhnhansu.com - Tel: 04 66 616 333 - 04 66 847 747 - Hotline: 012 19001080
